ALIAS

Real stories. Fake visuals.

Real stories. Fake visuals.

Alias is a consumer app for telling true stories publicly without being identifiable. You record yourself as you normally would, and Alias replaces your face and voice with a generated character. Anyone can download it and post their own.

Alias is a consumer app for telling true stories publicly without being identifiable. You record yourself as you normally would, and Alias replaces your face and voice with a generated character. Anyone can download it and post their own.

Download on the App Store

Why this exists

The early internet ran on pseudonyms. Reddit, forums, blogs, comment sections — most accounts were never a real name or a real face, and this let people express themselves in a very real way. Being unidentifiable was the default.

Then sharing moved to video. Video rewards faces: a person talking to camera outperforms nearly anything else on TikTok, Reels and Shorts. That quietly removed the option. On short-form video, the price of reach is being identifiable.

The honest, confessional content that used to live on Reddit has nowhere to go. People still have the stories. They just can’t tell them without risking their job, their family and their privacy.

The cost is embarrassment, or worse. A high schooler or college kid posting for the first time will almost certainly flop. Failures here are public, permanent, and attached to a face their whole school can search. For adults the stakes are higher: a political opinion, a post about a bad manager, an insider story from your industry — any of it can cost you your job, and more.

The outcome is that most people opt out and never try posting at all.

The early internet ran on pseudonyms. Reddit, forums, blogs, comment sections — most accounts were never a real name or a real face, and this let people express themselves in a very real way. Being unidentifiable was the default.

Then sharing moved to video. Video rewards faces: a person talking to camera outperforms nearly anything else on TikTok, Reels and Shorts. That quietly removed the option. On short-form video, the price of reach is being identifiable.

The honest, confessional content that used to live on Reddit has nowhere to go. People still have the stories. They just can’t tell them without risking their job, their family and their privacy.

The cost is embarrassment, or worse. A high schooler or college kid posting for the first time will almost certainly flop. Failures here are public, permanent, and attached to a face their whole school can search. For adults the stakes are higher: a political opinion, a post about a bad manager, an insider story from your industry — any of it can cost you your job, and more.

The outcome is that most people opt out and never try posting at all.

Alias closes that gap: you post with a face, it just isn’t yours. It’s the anonymous Reddit account, but for video.

Alias closes that gap: you post with a face, it just isn’t yours. It’s the anonymous Reddit account, but for video.

Ads

The paid creative works three versions of one promise: whatever happens, it isn’t attached to you. The first is the flop — you posted, you got zero views, and nobody knows it was you. The second is worse: it did get views and the comments were brutal, and still nobody in your real life knows. The third is the upside — you’re getting real numbers, and nobody knows that either. Three outcomes, same point: you can try posting, and keep trying, without any of it being tied to your real-world identity.

Ad 02

Ad v3

Ad 01 — variant 2

Sylvia — new faces, mixed

Sylvia — new faces, all real

Confessions — human faces

To bootstrap the network we’ve been sourcing stories from Reddit and elsewhere, producing the videos ourselves, and posting them to our own TikTok. We’ve focused on embarrassing, real stories — the kind someone would be hesitant to tell as themselves, but would happily tell anonymously.

Vanessa — the comment

The cake smash

The crush

The murder mystery

Confessions — animal faces

The character doesn't have to be a person. Because the face is generated rather than filmed, it can be anything — we've experimented with animals and a range of other forms. These don't engage as well as realistic human faces and aren't our focus, but they show how far outside photoreal the models will go, and they make the anonymity explicit.

Dogs love me

Am I in the wrong?

I almost told after 13 years

Most embarrassing

See you at brunch

Skits

Skits are another use case we expect. Creators already record themselves from several vantage points to play different characters in a script — with Alias, each can have a different face.

The overly hygienic one · POV format

Forgetting a name · POV format

Creator trends

A familiar creator anxiety is surfacing across TikTok: the awkwardness of people from your real life discovering the account where you perform, experiment, and build an audience. These videos make the case for a little more distance between the person posting and the person being watched.

A private partner brief

For the full creative library, app walkthrough, and partnership details, get in touch with the Alias team.

alias